I found the speaker's discussion of the role of the internet in business today very interesting. When I use google I often forget that I'm not just getting the most relevant results for my search. Businesses pay huge amounts of money to be at the top of key searches, and where a business shows up in a google search has a huge effect on whether or not that company will be successful. Considering that anyone can pay to be at the top of a google search, google is not as impartial or unbiased as it may appear.
Personally, I am not as likely to trust the pages that paid to be at the top of a search as the results that are just there because of relevance or popularity. If a business pops up at the top of a search I will look at it, but I will also look at ratings from actually people to make sure they're not just at the top of the search because they paid to be there.
No comments:
Post a Comment